$20,000 seemed an easy enough goal, but the truth is that Race the Sun's Kickstarter campaign had a very slow start and for the most part of its duration seemed doomed to fail. But after the crazy last 3-4 days, it finally reached its goal with only 3 hours remaining.
Certainly, very few people might have thought it possible on 3 March when, with only 4 days to go, the campaign had raised less than 50% of its goal. But thanks to the efforts of those few (many backers raising their pledges, people spreading the word everywhere almost up to the point of spamming) it all ended happily, and in the meantime it teached a valuable lesson to everyone who considers to abandon their campaigns. It's never over until the fat lady sings, as they say.
To get an idea of the final sprint, nothing better than this funding progress curve provided by the people at Flippfly:
We can see that the tide slowly began to turn on 28 February, increased its pace on 3 March and again on 5 March. More money was raised on the last 3 days than on the remaining of the campaign.
But probably the true turning point occurred before all that, just after the first week of campaign, when the creators began wondering what they must have been doing wrong. They had an epiphany... and decided to rebuild the game almost entirely. They explain it (way better than I could manage to tell you) in the game's Tumblr page. An interesting read indeed.
So that's it. Congratulations to Aaron and Forest, and please don't make us wait too much until the game release (scheduled for this May).
Certainly, very few people might have thought it possible on 3 March when, with only 4 days to go, the campaign had raised less than 50% of its goal. But thanks to the efforts of those few (many backers raising their pledges, people spreading the word everywhere almost up to the point of spamming) it all ended happily, and in the meantime it teached a valuable lesson to everyone who considers to abandon their campaigns. It's never over until the fat lady sings, as they say.
To get an idea of the final sprint, nothing better than this funding progress curve provided by the people at Flippfly:
We can see that the tide slowly began to turn on 28 February, increased its pace on 3 March and again on 5 March. More money was raised on the last 3 days than on the remaining of the campaign.
But probably the true turning point occurred before all that, just after the first week of campaign, when the creators began wondering what they must have been doing wrong. They had an epiphany... and decided to rebuild the game almost entirely. They explain it (way better than I could manage to tell you) in the game's Tumblr page. An interesting read indeed.
So that's it. Congratulations to Aaron and Forest, and please don't make us wait too much until the game release (scheduled for this May).
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6 comments
Can some editor correct this, please?
(the crowdfunding campaign, not the article editing)