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You may remember the article I wrote recently about asking you not to use G2A, well it appears G2A are now taking some first steps towards actually supporting developers.

Eurogamer is reporting that G2A will offer developers who sign up 10% of the sales of keys on their store. It's certainly better than nothing, but it's quite a low margin for developers. Considering the amount of reported problems with keys coming from stolen credit cards, it really is quite low.

They will also be opening up a database of keys for developers to look through, so it can help developers track down where the keys are coming from. This is probably going to be very useful, as developers can then see exactly what is going on.

Small steps, but steps nevertheless. It does prove to me that G2A know they have problems with their store, so I still won't ever buy from G2A. Article taken from GamingOnLinux.com.
Tags: Editorial
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22 comments
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Maokei Jun 28, 2016
Does not G2A have a history of selling stolen keys as well?
Liam Dawe Jun 28, 2016
Quoting: MaokeiDoes not G2A have a history of selling stolen keys as well?
Yep, which is why 10% is very low, almost insulting.
burzmali Jun 28, 2016
In other news, bank robber promises to give 10% of the proceeds of latest heist to the family of bank teller he shot during said heist.
1mHfoksd1Z Jun 28, 2016
Yeah, 10% is very low, but this isn't a small step, it's a big one. Why am I saying this? Because given G2A's attitude taking a step, no matter how small it is, was completely unexpected of them. They actually did something to improve this situation a little and that's a big deal, because it shows that they are, more or less, open to change this dire situation into something better.
And no, I'm not taking their side, I still think they do dirty business and this step, big or not, doesn't make them saviours or something like that. They did nasty stuff for a while, and thus, earning our trust will also take a while... and if this change is the most they are going to give us then it won't be enough.
ANDREZAO Jun 28, 2016
Can someone please explain how these stores can sell a cheaper key that steam?
hardpenguin Jun 28, 2016
Quoting: ANDREZAOCan someone please explain how these stores can sell a cheaper key that steam?
They resell keys from bundles, sales or giveaways.
burzmali Jun 28, 2016
Their basic business model is as follows:

1. User A steals a bunch of credit card numbers.
2. User A uses these credit cards to buy thousands of non-resalable Steam key from Steam key reseller B.
3. User A offers those keys for sale on G2A at a heavily discounted rate because their only cost so far has been the stolen credit cards.
4. User C buys the key from G2A, G2A takes a piece of the action and then turns over the (now laundered) money to User A.
5. User C activates the code on Steam.
6. Person D realizes that someone has made fraudulent charges on their credit card and has their credit card company issue a chargeback to Steam key reseller B.
7. Steam key reseller B debits the developer E's account for their share of the sale.
8. Developer E is now left in the awkward situation where thousands of people just got their game without the developer getting their share and if they cancel the codes they end of looking like a heel.
9. G2A laughs all the way to the bank.

The new model would change 8 so that the developers would become complicit with the theft.
badber 10 years Jun 28, 2016
Oh come on. There are certainly problems just like there are with eBay. But this isn't really much different from eBay. If G2A will become more cooperative and allows the publishers/developers to check the keys and goes even further in the future, it'll be OK. The dev/publisher crowd still won't like it because they'd like to control all sales instead of just the first sale but it's totally OK in my book at that point.

This is just a first step but there's absolutely no need to act like the only thing they're doing is peddling out warez, there's a legitimate business with some bad practices here.
riusma Jun 28, 2016
Quoting: ANDREZAOCan someone please explain how these stores can sell a cheaper key that steam?

It's a marketplace: basically if you buy a 40$ game during sales on Steam at -75% (so the game costs only 10$) and sell the key on G2A when the sale stop on Steam at 20$, and you have a 10$ profit. Repeat it 100 times and you have a 1000$ profit for a 1000$ investment. Some peoples / companies buy games in box (I mean physical copies of games) in Eastern Europe, which are cheaper than non-physical versions (generally physical versions are cheaper than their non-physical version as you have to wait some days when the game is out for buying it in physical stores), and even more cheaper if you buy a large quantity of them, with their associated Steam keys that you can sell on G2A (there are actual companies employing peoples for unboxing and copying the keys on excel files before selling them on G2A). There is also the fact that you can buy a game on a currency and sell it with another (relative value of one currency against one-other, but also the fact that Steam do not sales game at the same price worldwide), which is another optimisation of profits (if you live in a country where Steam sells at a lower price than in North America or Europe as examples). As G2A is a Hong Kong company, they also do not charge VAT (and also pay basically 0 charge on their profits), which allows to sell cheaper. Some peoples sell keys from bundles etc., or keys given by "marketing departments" to "journalists" (some claim they are actual journalists but only collect Steam keys). All of that is more or less "legal" or at least in the "grey area", but there is also stolen keys and keys peoples sell after buying them with stolen credit cards (and G2A acts against that, or at least try, as it is a bad press for their "greyish business" ).

And sorry for my poor English. :)


Last edited by riusma on 28 June 2016 at 2:59 pm UTC
Comandante Ñoñardo Jun 28, 2016
I repeat:
I only buy Steam Wallet codes at G2A because they accept argentinian cash... yeah, cash, pe$os...
Thanks to G2A, I don't need to use my credit card any more on Steam...
Is THE ONLY international store who cares about Latinamerican gamers... Devs and other stores should LEARN and not complain.
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