On this day, last year, Valve released Steam Machines onto the world, after the typical Valve delays. While the state of the Linux desktop regarding gaming has improved, Steam Machines have not taken off as a platform, and SteamOS remains stagnant. What happened with these projects from Valve? Why were they created, why did they fail, and what could have been done to make them succeed?
Context
In 2012, when Windows 8 released, it included an app store, much like iOS and Android. With the new touch-friendly user interface Microsoft debuted, there was a new set of APIs available called “WinRT,” for creating these immersive touch-friendly applications in the UI language called “Metro.” Applications created with this new API, however, could only be distributed via the Windows Store, with Microsoft taking out a 30% cut, just like the other stores. To Gabe Newell, CEO of Valve, this was unacceptable, and he saw the risks of Microsoft using its position to push the Windows Store and Metro applications to crush Valve, like what they had done to Netscape using Internet Explorer.
To Valve, the strength of the PC running Windows was it that was an open platform, where anyone could run whatever they want without control over the operating system or hardware vendor. The alternative to these proprietary platforms closing in on third-party application stores like Steam was to push a truly open platform that grants freedoms to change, to everyone – Linux. Linux is just a kernel, but you can easily create an operating system with it and other software like the GNU core utilities and Gnome, such as Ubuntu. While pushing Ubuntu and other Linux distributions would allow Valve a sanctuary platform in case Microsoft or Apple turned hostile, Linux gave them possibilities to create a new platform.
Conception
Valve seemed to have found an opportunity in the console space, if we can call Steam Machines consoles. To achieve the user interface expectations of a console, being used on a large screen television from afar, Big Picture Mode was created. A core principle of the machines was openness; the software was able to be swapped out for Windows, as an example, and the CAD designs for the controller are available for people’s projects.
Originally, Valve had planned to create their own box as a “flagship” machine. However, these only shipped as prototypes to testers in 2013. They would also let other OEMs like Dell create their own Steam Machines as well, and allow a variety of pricing and specification options. A company called “Xi3” showed their small box, small enough to fit into a palm, as a possible candidate to become a premiere Steam Machine, which created more hype around Steam Machines. Ultimately, Valve decided to only go with OEM partners to make and advertise Steam Machines, rather than doing it themselves.
More “out there” ideas were considered. Biometrics, gaze tracking, and motion controllers were considered for the controller. Of them, the released Steam Controller had a gyroscope, and the HTC Vive controllers had various tracking and motion features that may have been originally intended for the original controller concepts. The controller was also originally intended to be more radical in its approach, with a touchscreen in the middle that had customizable, context-sensitive actions. Ultimately, the launch controller was more conservative, but still had features like the dual trackpads and advanced software that gave it flexibility. Valve had also considered making a version of Steam Machines and SteamOS for smaller hardware like laptops. This ultimately never bore any fruit, though the “Smach Z” handheld could be compared to this.
In September 2013, Valve had announced Steam Machines and SteamOS, with an expected release in the middle of 2014. The aforementioned 300 prototype machines were released to testers in December, and in January, 2000 more machines were provided to developers. SteamOS was released for testers experienced with Linux to try out. With the feedback given, Valve had decided to delay the release until November 2015.
The late launch caused problems with partners; Dell’s Steam Machine was launched a year early running Windows as the Alienware Alpha, with extra software to improve usability with a controller.
Launch
With the launch, Valve and their OEM partners released their machines, and Valve also released the Steam Controller and the Steam Link. A retail presence was established with GameStop and other brick and mortar stores providing space. Before release, some OEMs pulled out of the launch; Origin PC and Falcon Northwest, two high-end boutique builders. They had claimed performance issues and limitations had made them decide not to ship SteamOS.
The machines had launched to mixed reviews. The Steam Link was praised and many had considered buying one for their existing PC instead of buying a Steam Machine for the living room. The Steam Controller reception was muddled, due to its rich feature set but high learning curve. The Steam Machines themselves ultimately launched to the muddiest reception, however. Reviewers like LinusTechTips noticed glaring defects with the SteamOS software, including performance issues. Many of the machines were criticized for their high price point and poor value, especially when compared to the option of building a PC from the perspective of a PC gamer, or the price in comparison to other consoles. The use of SteamOS was criticized over compatibility, bugs, and lower performance than Windows. Of the available options, the Alienware Steam Machine was considered to be the most interesting option due to its value relative to other machines and small form factor.
By using Debian Linux as the base, Valve had many “launch titles” for the platform, as they had a library of pre-existing Linux titles. The initial availability of games was seen as favourable over other consoles. However, many titles originally announced for the platform never came out, or came out much later. Rocket League and Mad Max only came out only recently after the initial announcements a year ago, and titles like The Witcher 3 and Batman: Arkham Knight never came for the platform, despite initial promises from Valve or publishers. In the case of The Witcher 3, the developer, CD Projekt Red, had denied they ever announced a port, despite their game appearing in a list of titles on sale that had or were announced to have Linux and SteamOS support. In addition, many “AAA” titles have not been ported; though this situation continues to improve over time.
Neglect
With the Steam Machines launched, developers at Valve had moved on to other projects. Of the projects being worked on, virtual reality was seen as the most important, with about a third of employees working on it as of June. Valve had seen virtual reality as something to develop, and Steam as the prime ecosystem for delivering VR. Using HTC to manufacture, they had designed their own virtual reality headset and controllers, and would continue to develop new revisions. However, Linux and Steam Machines had fallen to the wayside with this focus. SteamVR, until recently, did not support Linux (it's still not public yet, but it was shown off at SteamDevDays on Linux), which put into question Valve’s commitments to Steam Machines and Linux as an open platform with a future.
There has been little development to SteamOS itself. The last major update, SteamOS 2.0 was mostly synchronizing with upstream Debian and required a reinstallation, and continued patches simply continue synchronizing with upstream sources. While Valve has made improvements to projects like Mesa, which have improved performance for many users, it has done little with Steam Machines as a product.
Many features continue to go undeveloped. Steam’s built in functionality like chat and broadcasting continue to be weak, but this affects all platforms that Steam runs on. More pressingly, services like Netflix, Twitch, and Spotify are not integrated into the interface like most major consoles, but accessing them requires using the browser, which can be slow and clunky, if it even achieves what is wanted, or to bring in software from third-party sources, which requires using the terminal, and the software might not be very usable using a controller –this is a poor UX for what’s considered to be an appliance.
Valve put little effort into marketing the platform, preferring to leave this to OEMs. However, most OEMs were either boutique builders or makers or barebones builders. Of the OEMs, only Dell was the major player in the PC market, and the only one who pushed Steam Machines with advertisements.
Sales were not strong. With 500,000 controllers sold 7 months on (stated in June 2016), including those bundled with a Steam Machine. This puts retail Steam Machines, not counting machines people have installed SteamOS on, in the low hundred thousand mark. Compared to the existing PC and console install bases, this is low.
Post-mortem thoughts
So, with the story of what happened, can we identify why Steam Machines failed, and ways they could succeed in the future?
Vision and purpose
Steam Machines did not make clear what they were in the market, nor did any advantages particularly stand out. On the PC flank, building PCs had become popular and is a cheaper option with better upgrade and flexibility options. On the console flank, they were outflanked by consoles with low initial investment, despite a possibly higher TCO with game prices, and a far simpler user experience.
With PCs, flexibility is seen as a core asset, with users being able to use their machines beyond gaming, doing work and other tasks. While Steam Machines were just PCs running SteamOS with no restrictions, the SteamOS software and marketing had solidified their view as consoles to PC gamers, compounded by the price and lower flexibility in hardware with some options. In the living room where these machines could have made sense to PC gamers, the Steam Link offered a way to access content on a PC in another room, and small form factor hardware like NUCs and Mini-ITX motherboards allowed for custom built PCs that are more socially acceptable in living rooms. The SteamOS software was also available to “convert” these PCs into Steam Machines, but people seeking flexibility and compatibility often opted for a Linux or Windows desktop. Recent strides in Windows and desktop Linux have simplified maintenance tasks associated with desktop-experience computers, automating most of it.
With consoles, simplicity is a virtue. Even as they have expanded in their roles, with media features often a priority, they are still a plug and play experience where compatibility and experience are guaranteed, with a low barrier of entry. Consoles also have long life cycles, ranging from four to seven years, and the fixed hardware during this life cycle allow developers to target and optimize especially for their specifications and features. New mid-life upgrades like “Scorpio” and PlayStation 4 Pro may change the unified experience previously shared by users, but manufactures are requiring games to work on the original model consoles to avoid the most problematic aspects. To keep users attached to the systems, social networks and exclusive games are used. Games also come on discs that can be freely reused and resold, which is a positive for retailers and users. Steam Machines have none of these guarantees; they carry PC complexity and higher initial prices despite a living room friendly exterior.
Reconciliation
With this, Steam Machines could be seen as a “worst of both worlds” product, carrying the burdens of both kinds of product, without showing clearly as one or the other, or some kind of new product category. There also exist many deficiencies that neither party experiences, like lack of AAA titles that appear on consoles and Windows PCs, and lack of clients for services like Netflix. Despite this, Valve has shown little effort into improving the product or even trying to resolve the seemingly contradictory goals like the mutual distrust of PC and console gaming.
Some things may make it impossible to reconcile the two concepts into one category or the other, though. Things like graphics settings and mods may make it hard to create a foolproof experience, and the complexity of the underlying system appears from time to time.
One of the most complex parts is the concept of having a lineup – users need to evaluate not only the costs and specifications of a system, but its value and value relative to other systems. You need some way for the user to know that their hardware can run any given game, either by some automated benchmark system with comparison, or a grading system, though these need to be simple and need to support (almost) every game in the library. In addition, you also need to worry about how these systems and grades will age – what does a “2016 Grade A” machine mean three years from now?
Valve, effort, and organization
Valve’s organizational structure may be detrimental to creating platforms like Steam Machines, let alone maintaining services like Steam. Their mostly leaderless structure with people supposedly moving their desks to ad-hoc units working on projects that they alone decide to work on can be great for creative endeavours, as well as research and development. It’s said Valve only hires what they consider to be the “cream of the crop,” with very strict standards, tying them to what they deem more "worthy" work. This view may be inaccurate though; as cliques often exist, the word of Gabe Newell is more important than the “leaked” employee handbook lets on, and people hired and then fired as needed, as a form of contractor working on certain aspects.
However, this leaves projects that aren’t glamorous or interesting, but need persistent and often mundane work, to wither on the vine. Customer support for Valve has been a constant headache, with enraged users felt ignored, and Valve sometimes only acting when legally required to do so, like with the automated refund system that was forced into action by Australian and European legislation, or the Counter-Strike: Global Offensive item gambling site controversy involving the gambling commission of Washington State that’s still ongoing.
This has affected Steam Machines as a result. With the launch delayed by a year, some partners’ hands were forced, by Dell launching the Alienware Steam Machine a year earlier as the Alienware Alpha – causing the hardware to be outdated on launch. These delays may have also affected game availability as well. The opinions of developers and hardware partners as a result of the delayed and non-monumental launch are not clear. Valve’s platform for virtual reality simply wasn’t available on Linux, and as such, SteamOS, until recently, even as SteamVR was receiving significant developer effort.
The “long game”
Valve is seen as playing a “long game” with Steam Machines and SteamOS, though it appears as if there is no roadmap. An example of Valve aiming for the long term is with Steam, from its humble and initially reviled beginnings as a patching platform for their games to the popular distribution and social network it is today. It also helped that Steam was required to play Valve’s games like Half-Life 2 and Counter-Strike 1.6. However, it doesn’t seem as if Valve is putting in the effort to Steam Machines as they did with Steam before. There is also entrenched competition that Steam in the early days never really dealt with. Their competition includes arguably Valve itself, with Steam on Windows.
Gambit
With the lack of developments in Steam Machines, one wonders if the platform was a bargaining chip of sorts. Steam Machines had been originally started over Valve’s Linux efforts took fruit because of concerns that Microsoft and Apple would have pushed them out of the market with native app stores, and Steam Machines grew so Valve would have a safe haven in case this happened, and a bargaining chip so Valve can remind the developers of its host platforms of possible independence. When these turned out to be non-threatening, Valve slowed down development. I don’t see this however; Valve has expended a lot of goodwill with hardware partners and developers trying to push this, only to halt it. You could say both Microsoft and Valve called each other’s bluffs – Microsoft with a locked-down Windows 8, and Valve’s capability as an independent player.
Even then, who is to say developers wouldn’t follow Microsoft with a locked-in platform, if they can offer superior deals to publishers, or better customer relationships? In addition, now Microsoft is pushing Xbox on Windows integration with cross-buy, Xbox Live integration, and Xbox exclusive games on Windows, all while preserving Windows as an open platform – arguably more a threat to Steam.
Another point you could argue is that all of this with Steam Machines was simply to push Linux adoption with PC gaming, and Steam Machines were simply to make it more palatable to publishers and developers by implying a large push and continued support. However, this made it an awfully expensive gambit, and developers continued to support Linux before and after Steam Machines, and could have backfired with developers pulling out of Linux due to the lack of the Promised Land of SteamOS coming.
My opinions on what could have been done
I think there’s an interesting product with Steam Machines, and that there is a market for it, but lack of interest and effort, as well as possible confusion in what it should have been has been damaging for it. I see Steam Machines as a way to cut out the complexity of PC gaming of worrying about parts, life cycles, and maintenance; while giving the advantages like cheap games, mods, and an open platform that can be fiddled with if the user desires. However, they need to get core aspects like pricing, marketing, lineup, and software right.
I think Steam Machines can make compromises on things like upgradability (Though it’s possible to preserve this – but it should be done with attention to user experience.) and choices, to reduce friction. PCs would still exist to these options. The paralysis of choice is a real dilemma, and the sheer amount of poorly valued options available with Steam Machines didn't help. Valve needs a flagship machine to lead Steam Machines. Arguably, the Alienware model was close, but it wasn’t made officially so. There’s good industrial design talent in Valve, and if they focused on their own machine, and with effort put in, it might be worth it. A company like Dell or HTC can manufacture for Valve, bringing their experience in. Defining life cycles and only having one or two specifications updated periodically would help, especially if they worked with developers to establish this is a baseline that should be supported. I’m not sure with OEMs; if Valve is putting their effort behind one machine, they might be made redundant and ultimately only hindering development of the platform.
Addressing the software issues is essential. The lack of integration with services like Netflix and Twitch that exist fluidly on console and easily put into place on PC, despite living room user interface issues, are holding Steam Machines back. Although Valve has slowly been acquiring movie licenses for distribution on Steam, people will use existing and trusted streaming sources. This needs to be addressed, especially as people use their consoles as parts of their home theatre. Fixing issues with the Steam client and platform are essential, and feature parity with other platforms is a good idea. Performance issues with Linux and its graphics stack are also a problem, but this is slowly improving. Getting ports of games will also be another issue. Game porting shops like Feral Interactive and Aspyr Media help the library, but they need to be contracted by publishers and developers, and they often use wrappers that add overhead. Valve has helped studios directly with porting, such as with Rocket League, but this has rarely happened and when it did, slowly at the typical Valve pace. The monolith of AAA games can’t be ignored either – the situation has improved dramatically, but studios like Bethesda are still reluctant to port, especially with a small user base, lack of support from Valve with Steam Machines even if Linux is doing relatively well, and the lack of extra DRM like Denuvo.
Valve also needs to put effort into the other bits beyond hardware and software. With one machine, they have an interest and can subsidize the hardware effectively. This would put it into parity with consoles, and possibly cheaper than custom built PCs. Efforts to marketing the product to market segments that would be interested in the machines are essential, whatever they are. (I myself would be interested in the machines. I don’t like the hassle of dealing with PC building or the premium on prebuilt machines, but consoles often lack the games I want to play, and I have an existing library of games on Steam I acquired cheaply.) Retail partners may not be effective, due to their interest in selling and reselling physical copies of games.
Even with my suggestions towards the platform and product, I’m not sure how effective it would be to help Steam Machines achieve their full potential and do well in the marketplace. Ultimately, learning from not just your own mistakes, but the mistakes of previous entrants like 3DO and Pippin who relied on an open platform or were descended from desktop-experience computing, which are relevant to Valve’s current situation, and the future of Nintendo's Switch, which steps into the realm of possible confusion between values.
Note: Clearing up done by liamdawe, all thoughts are from the submitter. Article taken from GamingOnLinux.com.
Context
In 2012, when Windows 8 released, it included an app store, much like iOS and Android. With the new touch-friendly user interface Microsoft debuted, there was a new set of APIs available called “WinRT,” for creating these immersive touch-friendly applications in the UI language called “Metro.” Applications created with this new API, however, could only be distributed via the Windows Store, with Microsoft taking out a 30% cut, just like the other stores. To Gabe Newell, CEO of Valve, this was unacceptable, and he saw the risks of Microsoft using its position to push the Windows Store and Metro applications to crush Valve, like what they had done to Netscape using Internet Explorer.
To Valve, the strength of the PC running Windows was it that was an open platform, where anyone could run whatever they want without control over the operating system or hardware vendor. The alternative to these proprietary platforms closing in on third-party application stores like Steam was to push a truly open platform that grants freedoms to change, to everyone – Linux. Linux is just a kernel, but you can easily create an operating system with it and other software like the GNU core utilities and Gnome, such as Ubuntu. While pushing Ubuntu and other Linux distributions would allow Valve a sanctuary platform in case Microsoft or Apple turned hostile, Linux gave them possibilities to create a new platform.
Conception
Valve seemed to have found an opportunity in the console space, if we can call Steam Machines consoles. To achieve the user interface expectations of a console, being used on a large screen television from afar, Big Picture Mode was created. A core principle of the machines was openness; the software was able to be swapped out for Windows, as an example, and the CAD designs for the controller are available for people’s projects.
Originally, Valve had planned to create their own box as a “flagship” machine. However, these only shipped as prototypes to testers in 2013. They would also let other OEMs like Dell create their own Steam Machines as well, and allow a variety of pricing and specification options. A company called “Xi3” showed their small box, small enough to fit into a palm, as a possible candidate to become a premiere Steam Machine, which created more hype around Steam Machines. Ultimately, Valve decided to only go with OEM partners to make and advertise Steam Machines, rather than doing it themselves.
More “out there” ideas were considered. Biometrics, gaze tracking, and motion controllers were considered for the controller. Of them, the released Steam Controller had a gyroscope, and the HTC Vive controllers had various tracking and motion features that may have been originally intended for the original controller concepts. The controller was also originally intended to be more radical in its approach, with a touchscreen in the middle that had customizable, context-sensitive actions. Ultimately, the launch controller was more conservative, but still had features like the dual trackpads and advanced software that gave it flexibility. Valve had also considered making a version of Steam Machines and SteamOS for smaller hardware like laptops. This ultimately never bore any fruit, though the “Smach Z” handheld could be compared to this.
In September 2013, Valve had announced Steam Machines and SteamOS, with an expected release in the middle of 2014. The aforementioned 300 prototype machines were released to testers in December, and in January, 2000 more machines were provided to developers. SteamOS was released for testers experienced with Linux to try out. With the feedback given, Valve had decided to delay the release until November 2015.
The late launch caused problems with partners; Dell’s Steam Machine was launched a year early running Windows as the Alienware Alpha, with extra software to improve usability with a controller.
Launch
With the launch, Valve and their OEM partners released their machines, and Valve also released the Steam Controller and the Steam Link. A retail presence was established with GameStop and other brick and mortar stores providing space. Before release, some OEMs pulled out of the launch; Origin PC and Falcon Northwest, two high-end boutique builders. They had claimed performance issues and limitations had made them decide not to ship SteamOS.
The machines had launched to mixed reviews. The Steam Link was praised and many had considered buying one for their existing PC instead of buying a Steam Machine for the living room. The Steam Controller reception was muddled, due to its rich feature set but high learning curve. The Steam Machines themselves ultimately launched to the muddiest reception, however. Reviewers like LinusTechTips noticed glaring defects with the SteamOS software, including performance issues. Many of the machines were criticized for their high price point and poor value, especially when compared to the option of building a PC from the perspective of a PC gamer, or the price in comparison to other consoles. The use of SteamOS was criticized over compatibility, bugs, and lower performance than Windows. Of the available options, the Alienware Steam Machine was considered to be the most interesting option due to its value relative to other machines and small form factor.
By using Debian Linux as the base, Valve had many “launch titles” for the platform, as they had a library of pre-existing Linux titles. The initial availability of games was seen as favourable over other consoles. However, many titles originally announced for the platform never came out, or came out much later. Rocket League and Mad Max only came out only recently after the initial announcements a year ago, and titles like The Witcher 3 and Batman: Arkham Knight never came for the platform, despite initial promises from Valve or publishers. In the case of The Witcher 3, the developer, CD Projekt Red, had denied they ever announced a port, despite their game appearing in a list of titles on sale that had or were announced to have Linux and SteamOS support. In addition, many “AAA” titles have not been ported; though this situation continues to improve over time.
Neglect
With the Steam Machines launched, developers at Valve had moved on to other projects. Of the projects being worked on, virtual reality was seen as the most important, with about a third of employees working on it as of June. Valve had seen virtual reality as something to develop, and Steam as the prime ecosystem for delivering VR. Using HTC to manufacture, they had designed their own virtual reality headset and controllers, and would continue to develop new revisions. However, Linux and Steam Machines had fallen to the wayside with this focus. SteamVR, until recently, did not support Linux (it's still not public yet, but it was shown off at SteamDevDays on Linux), which put into question Valve’s commitments to Steam Machines and Linux as an open platform with a future.
There has been little development to SteamOS itself. The last major update, SteamOS 2.0 was mostly synchronizing with upstream Debian and required a reinstallation, and continued patches simply continue synchronizing with upstream sources. While Valve has made improvements to projects like Mesa, which have improved performance for many users, it has done little with Steam Machines as a product.
Many features continue to go undeveloped. Steam’s built in functionality like chat and broadcasting continue to be weak, but this affects all platforms that Steam runs on. More pressingly, services like Netflix, Twitch, and Spotify are not integrated into the interface like most major consoles, but accessing them requires using the browser, which can be slow and clunky, if it even achieves what is wanted, or to bring in software from third-party sources, which requires using the terminal, and the software might not be very usable using a controller –this is a poor UX for what’s considered to be an appliance.
Valve put little effort into marketing the platform, preferring to leave this to OEMs. However, most OEMs were either boutique builders or makers or barebones builders. Of the OEMs, only Dell was the major player in the PC market, and the only one who pushed Steam Machines with advertisements.
Sales were not strong. With 500,000 controllers sold 7 months on (stated in June 2016), including those bundled with a Steam Machine. This puts retail Steam Machines, not counting machines people have installed SteamOS on, in the low hundred thousand mark. Compared to the existing PC and console install bases, this is low.
Post-mortem thoughts
So, with the story of what happened, can we identify why Steam Machines failed, and ways they could succeed in the future?
Vision and purpose
Steam Machines did not make clear what they were in the market, nor did any advantages particularly stand out. On the PC flank, building PCs had become popular and is a cheaper option with better upgrade and flexibility options. On the console flank, they were outflanked by consoles with low initial investment, despite a possibly higher TCO with game prices, and a far simpler user experience.
With PCs, flexibility is seen as a core asset, with users being able to use their machines beyond gaming, doing work and other tasks. While Steam Machines were just PCs running SteamOS with no restrictions, the SteamOS software and marketing had solidified their view as consoles to PC gamers, compounded by the price and lower flexibility in hardware with some options. In the living room where these machines could have made sense to PC gamers, the Steam Link offered a way to access content on a PC in another room, and small form factor hardware like NUCs and Mini-ITX motherboards allowed for custom built PCs that are more socially acceptable in living rooms. The SteamOS software was also available to “convert” these PCs into Steam Machines, but people seeking flexibility and compatibility often opted for a Linux or Windows desktop. Recent strides in Windows and desktop Linux have simplified maintenance tasks associated with desktop-experience computers, automating most of it.
With consoles, simplicity is a virtue. Even as they have expanded in their roles, with media features often a priority, they are still a plug and play experience where compatibility and experience are guaranteed, with a low barrier of entry. Consoles also have long life cycles, ranging from four to seven years, and the fixed hardware during this life cycle allow developers to target and optimize especially for their specifications and features. New mid-life upgrades like “Scorpio” and PlayStation 4 Pro may change the unified experience previously shared by users, but manufactures are requiring games to work on the original model consoles to avoid the most problematic aspects. To keep users attached to the systems, social networks and exclusive games are used. Games also come on discs that can be freely reused and resold, which is a positive for retailers and users. Steam Machines have none of these guarantees; they carry PC complexity and higher initial prices despite a living room friendly exterior.
Reconciliation
With this, Steam Machines could be seen as a “worst of both worlds” product, carrying the burdens of both kinds of product, without showing clearly as one or the other, or some kind of new product category. There also exist many deficiencies that neither party experiences, like lack of AAA titles that appear on consoles and Windows PCs, and lack of clients for services like Netflix. Despite this, Valve has shown little effort into improving the product or even trying to resolve the seemingly contradictory goals like the mutual distrust of PC and console gaming.
Some things may make it impossible to reconcile the two concepts into one category or the other, though. Things like graphics settings and mods may make it hard to create a foolproof experience, and the complexity of the underlying system appears from time to time.
One of the most complex parts is the concept of having a lineup – users need to evaluate not only the costs and specifications of a system, but its value and value relative to other systems. You need some way for the user to know that their hardware can run any given game, either by some automated benchmark system with comparison, or a grading system, though these need to be simple and need to support (almost) every game in the library. In addition, you also need to worry about how these systems and grades will age – what does a “2016 Grade A” machine mean three years from now?
Valve, effort, and organization
Valve’s organizational structure may be detrimental to creating platforms like Steam Machines, let alone maintaining services like Steam. Their mostly leaderless structure with people supposedly moving their desks to ad-hoc units working on projects that they alone decide to work on can be great for creative endeavours, as well as research and development. It’s said Valve only hires what they consider to be the “cream of the crop,” with very strict standards, tying them to what they deem more "worthy" work. This view may be inaccurate though; as cliques often exist, the word of Gabe Newell is more important than the “leaked” employee handbook lets on, and people hired and then fired as needed, as a form of contractor working on certain aspects.
However, this leaves projects that aren’t glamorous or interesting, but need persistent and often mundane work, to wither on the vine. Customer support for Valve has been a constant headache, with enraged users felt ignored, and Valve sometimes only acting when legally required to do so, like with the automated refund system that was forced into action by Australian and European legislation, or the Counter-Strike: Global Offensive item gambling site controversy involving the gambling commission of Washington State that’s still ongoing.
This has affected Steam Machines as a result. With the launch delayed by a year, some partners’ hands were forced, by Dell launching the Alienware Steam Machine a year earlier as the Alienware Alpha – causing the hardware to be outdated on launch. These delays may have also affected game availability as well. The opinions of developers and hardware partners as a result of the delayed and non-monumental launch are not clear. Valve’s platform for virtual reality simply wasn’t available on Linux, and as such, SteamOS, until recently, even as SteamVR was receiving significant developer effort.
The “long game”
Valve is seen as playing a “long game” with Steam Machines and SteamOS, though it appears as if there is no roadmap. An example of Valve aiming for the long term is with Steam, from its humble and initially reviled beginnings as a patching platform for their games to the popular distribution and social network it is today. It also helped that Steam was required to play Valve’s games like Half-Life 2 and Counter-Strike 1.6. However, it doesn’t seem as if Valve is putting in the effort to Steam Machines as they did with Steam before. There is also entrenched competition that Steam in the early days never really dealt with. Their competition includes arguably Valve itself, with Steam on Windows.
Gambit
With the lack of developments in Steam Machines, one wonders if the platform was a bargaining chip of sorts. Steam Machines had been originally started over Valve’s Linux efforts took fruit because of concerns that Microsoft and Apple would have pushed them out of the market with native app stores, and Steam Machines grew so Valve would have a safe haven in case this happened, and a bargaining chip so Valve can remind the developers of its host platforms of possible independence. When these turned out to be non-threatening, Valve slowed down development. I don’t see this however; Valve has expended a lot of goodwill with hardware partners and developers trying to push this, only to halt it. You could say both Microsoft and Valve called each other’s bluffs – Microsoft with a locked-down Windows 8, and Valve’s capability as an independent player.
Even then, who is to say developers wouldn’t follow Microsoft with a locked-in platform, if they can offer superior deals to publishers, or better customer relationships? In addition, now Microsoft is pushing Xbox on Windows integration with cross-buy, Xbox Live integration, and Xbox exclusive games on Windows, all while preserving Windows as an open platform – arguably more a threat to Steam.
Another point you could argue is that all of this with Steam Machines was simply to push Linux adoption with PC gaming, and Steam Machines were simply to make it more palatable to publishers and developers by implying a large push and continued support. However, this made it an awfully expensive gambit, and developers continued to support Linux before and after Steam Machines, and could have backfired with developers pulling out of Linux due to the lack of the Promised Land of SteamOS coming.
My opinions on what could have been done
I think there’s an interesting product with Steam Machines, and that there is a market for it, but lack of interest and effort, as well as possible confusion in what it should have been has been damaging for it. I see Steam Machines as a way to cut out the complexity of PC gaming of worrying about parts, life cycles, and maintenance; while giving the advantages like cheap games, mods, and an open platform that can be fiddled with if the user desires. However, they need to get core aspects like pricing, marketing, lineup, and software right.
I think Steam Machines can make compromises on things like upgradability (Though it’s possible to preserve this – but it should be done with attention to user experience.) and choices, to reduce friction. PCs would still exist to these options. The paralysis of choice is a real dilemma, and the sheer amount of poorly valued options available with Steam Machines didn't help. Valve needs a flagship machine to lead Steam Machines. Arguably, the Alienware model was close, but it wasn’t made officially so. There’s good industrial design talent in Valve, and if they focused on their own machine, and with effort put in, it might be worth it. A company like Dell or HTC can manufacture for Valve, bringing their experience in. Defining life cycles and only having one or two specifications updated periodically would help, especially if they worked with developers to establish this is a baseline that should be supported. I’m not sure with OEMs; if Valve is putting their effort behind one machine, they might be made redundant and ultimately only hindering development of the platform.
Addressing the software issues is essential. The lack of integration with services like Netflix and Twitch that exist fluidly on console and easily put into place on PC, despite living room user interface issues, are holding Steam Machines back. Although Valve has slowly been acquiring movie licenses for distribution on Steam, people will use existing and trusted streaming sources. This needs to be addressed, especially as people use their consoles as parts of their home theatre. Fixing issues with the Steam client and platform are essential, and feature parity with other platforms is a good idea. Performance issues with Linux and its graphics stack are also a problem, but this is slowly improving. Getting ports of games will also be another issue. Game porting shops like Feral Interactive and Aspyr Media help the library, but they need to be contracted by publishers and developers, and they often use wrappers that add overhead. Valve has helped studios directly with porting, such as with Rocket League, but this has rarely happened and when it did, slowly at the typical Valve pace. The monolith of AAA games can’t be ignored either – the situation has improved dramatically, but studios like Bethesda are still reluctant to port, especially with a small user base, lack of support from Valve with Steam Machines even if Linux is doing relatively well, and the lack of extra DRM like Denuvo.
Valve also needs to put effort into the other bits beyond hardware and software. With one machine, they have an interest and can subsidize the hardware effectively. This would put it into parity with consoles, and possibly cheaper than custom built PCs. Efforts to marketing the product to market segments that would be interested in the machines are essential, whatever they are. (I myself would be interested in the machines. I don’t like the hassle of dealing with PC building or the premium on prebuilt machines, but consoles often lack the games I want to play, and I have an existing library of games on Steam I acquired cheaply.) Retail partners may not be effective, due to their interest in selling and reselling physical copies of games.
Even with my suggestions towards the platform and product, I’m not sure how effective it would be to help Steam Machines achieve their full potential and do well in the marketplace. Ultimately, learning from not just your own mistakes, but the mistakes of previous entrants like 3DO and Pippin who relied on an open platform or were descended from desktop-experience computing, which are relevant to Valve’s current situation, and the future of Nintendo's Switch, which steps into the realm of possible confusion between values.
Note: Clearing up done by liamdawe, all thoughts are from the submitter. Article taken from GamingOnLinux.com.
Some you may have missed, popular articles from the last month:
The comments on this article are closed.
All posts need to follow our rules. For users logged in: please hit the Report Flag icon on any post that breaks the rules or contains illegal / harmful content. Guest readers can email us for any issues.
Patreon
PayPal
and steam controller sold less than 1 million of copies
Good observation. The next logical followup question is...... Why?
Why have have Valve done this. Begin speculation.
there are 2 failures with this.
1)SteamOS haven't even gotten out of beta yet
WTF? the product is being sold! imagine if you purchase an car, then during an curve at an high speed you realize you cant turn at high speeds, you almost die and when you contact the support, they say, "oh we sold you an beta products, its not ready yet, so you will have to wait for it to be ready to be able to fully enjoy it" would you acept it? and even worse, you ask when it will be ready? aaaany moment now.... yeah, some day it will, it could take centuries but certainly one day it will.
would you be thankfully to have invested money on a product that you cant use? or be pissed off and ask for an refund or sue the company?
2)the reason why valve long time strategy did work, was because people already purchased computers anyway, they didnt buy computers and waited for it to be usefull, they purchased it after they knew they can use it for something, then they got new features and new reasons to buy over time and one day one of those features were games. consoles on the other hand dont sell unless they have games, they can sell if people believe they will have more games someday, but they will end up disapointed and not wanting to bet in the brand anymore.
hardware have an limited life-span, that is why consoles are split between generations.
people buy an new machine to play the lastest games otherwise they would stick to what they already have.
why would anyone buy an steam machine? so in the future the games they want to play may be avaliable for steamOS? even if it can't run on their machines because the minimum requirements where higher? that defeat the purpose of the sale/product itself! no one want buy and wait.
even if they buy, they could install windows on it anyway.
even worse, they can use, think that it sucks, realize it is linux and think it sucks, try to sell to someone else for cheaper and make another person repeat the cicle.
If you talk about consoles there's hardware and software that was designed, programmed and manufactured.
Steam has the Linux Steam client that's actively developed, same with the Big Picture Mode. The base system is just Debian. "SteamOS" is just the steamcompmgr plus a couple of tweaks and scripts for autoconfiguration and autorecovery. Oh, yes, and the trick to get games output 1080p whatever their internal resolution is.
There is no such thing as "Steam Machine". The only thing companies had to do was to take a PC, usually small factor, test if it works with SteamOS and slap Steam logo on it. Zotac Nen is Zotac Magnus 970, Syber Steam Machine is Syber Vapor, Alienware Steam Machine is Alienware Alpha - ok, reportedly the last one started as a Steam Machine prototype and was repurposed as a Windows PC.
Compare it with the effort that Valve and HTC put into SteamVR.
The only elements of the "Steam Universe" that took an actual effort to design are Steam Link and Steam Controller - and, coincidentally, these are the two elements which got some popularity.
Last edited by skinnyraf on 11 November 2016 at 11:10 am UTC
Wow, this makes absolutely no sense. You state without exclusives consoles wouldn't sell any games without providing any reasoning for that. People buy consoles not only because they want exclusives but also because they don't want a gaming computer, they want a maintenance free gaming machine hooked up to their TV in the living room. Removing paid exclusives would not make everyone turn to computer only gaming, the notion is just ridiculous. I didn't argue against console developers making their own exclusives, I argued against console makers paying external developers/publishers to make exclusives. It does guarantee they will at least get a certain return yes, but you can't say they would make more money as you don't know how much would sell on other platforms. Even if they get paid more than they would have made on other platforms, they have limited their exposure. Exposure to more markets and clients is worth money also. Removing paid exclusives also would not eliminate unpaid exclusives. Some developers would still choose to make games for one or a limited number of platforms, they just wouldn't be coerced to do it. A console maker could entice publishers/developer by making better platforms, which is what should really decide a platforms success. A platforms success should not be decided by what company has more money to buy exclusives to a crappy platform.
Last edited by m2mg2 on 11 November 2016 at 1:33 pm UTC
The entire article echos a lot of my own and others thoughts, you need to not take it so personally that SteamOS is not quite what everyone had hoped it to be. This is a repeating problem in our comments this year, people take an authors comments personally.
All your comments on that picture you put up are essentially arguing your own point of view (minus one or two bits I missed), which is what the article also does. It's an editorial, it's an opinion piece from the author that should have been clear as soon as you saw the title.
Like when you circled the dates where the author is giving a bit of history, the dates are correct, so I don't get what you're trying to say? You also circled with question marks about the ability to swap out SteamOS for Windows, this was stated as a feature by Valve.
You also underlined the comment about "AAA" games, claiming that 3,000 number (which isn't correct btw, I recently said we may hit that number at the end of the year, so your comment isn't even correct). Everyone knows we need more AAA games, I even said about that recently as well.
You also circled and commented about the mention of Valve launching VR without Linux/SteamOS support like the author was wrong. Just because Valve did a demo of it at SteamDevDays, this is after 5+ months of waiting and it's still not released. The author is again correct in what they are saying.
This is my point ElectricPrism about staying cool; you've circled and underlined a lot of stuff that the author, I feel, is actually quite correct about. You seem to be too close to the subject matter to have a clear head for feedback. This is shown by your colourful use of language, as you're totally going off the mark calling the authors mental state into question saying they have screws loose.
If there is, you didn't mark any and I didn't find any and I did a check on it.
Saying "desktop" Linux, rather than "Debian" was a simple oversight on my part, anyone can miss something. How about giving us a little slack? We are not funded by a big company, we are funded by users who enjoy what we write and what we host from others at times like this.
Edits for clarity.
Last edited by Liam Dawe on 11 November 2016 at 2:27 pm UTC
Compare this with Sony, Microsoft or Nintendo. They risk the farm every time they bring a new console into the market. For them it is not a question of whether they are successful or not. They must be. When Nintendo's next console is a miss again, they are simply broke. SEGA has already disappeared from the console market long ago. Should Valve use the same strategy? They play against opponents, who cross-finances their consoles (Sony, Microsoft) and have wall off a market.
Steam Machines are a concept that works slowly. You need a critical mass of properties. Valve is just setting it up. It is much to early for a marketing attack. Valve would burn only money unnecessarily. They leave it to others. Sony will become a problem with its simple VR. Their biggest competitor is not Vive or Oculus but Daydream. Microsoft has major problems with its network, which does not work against Steam. A big problem for multiplayer.
Valve will simply wait for the rest of the development and invest its money much more wisely and more confidently than everyone else. Steam Machines will come. I'm sure. If possible, I would buy stocks.
This isn't only happening with SteamOS. This is the same as Early Access games, which are all over Steam. This is basically happening with consumer hardware also, although they don't admit it. They release before it's done knowing it doesn't work right and then fix it (if you're lucky) with a firmware update. I've gotten network equipment that literally did not work right out of the box, luckily they had already released the firmware update and the unit worked fine after the update. I also have a car, a 2015. The software on the car is obviously not production ready, the company knows about the issues and hasn't even bothered to fix them. I ask them almost every time it is serviced and every time the response is that there is still no firmware update. Luckily it doesn't affect the safety of the car as the problems aren't driving issues.
I do agree that Valve should be doing more in that regard, they should be fixing (should have fixed) some usability issues.
They are officially available and have been for a while. If you search the steam store for steam machines, you get links out to Dell, Syber and a couple of others. They have been featured on the Steam Store. They really have been released.
It is completely legitimate to criticize Valve for their current handling of Steam Machines. I think they are doing a horrible job with the product. They seem to have it shelved while they work on VR, wait for progress with Vulkan and for more Linux games to be released. The fact that they are working on Linux VR (SteamOS) support, are still updating SteamOS, Steam Machines are still being sold and new games are still becoming available should show they haven't given up. It does not appear to be a high priority ATM. They may completely abandon it and they may not. The issue I have is referring to it as dead or a failure, it's actually slowly becoming a better product.
1. Community - Valve is very interested in outsourcing tasks to the community, with things like Greenlight. SteamOS is kinda being extended in this manner with people like ProfessorKaos64, but they can only do so much with no extensibility in the client and overlay, and it requires you to get dirty in the terminal. Valve needs to build a solid foundation that's shippable as a product (the minimum viable, at the bare minimum) and allows the community and other entities to extend the client. (The fact Steam can sell non-games can be relevant here, and maybe a workshop for the client itself?)
2. Product - You need to make a product. You're not going to succeed just because you're Linux. Linux just lets you make a product. Android and Chromebooks didn't take off because they're Linux based, but because they had what people wanted. And as of right now, people don't want Steam Machines, because of the problems outlined in the article, like the lack of purpose.
3. The long game - I'd estimate Steam Machines have been in production for ~4 years, presuming they started work in 2012 with Big Picture, and maybe even quite a while before that. Other consoles have been developed in less time, and with more success. There's little visible improvement or effort coming from Valve. If they wanted to ship it, then perhaps we shouldn't have been Early Access'd without an acknowledgment that this is a preview of a platform, not the end result. Especially so considering the glacial pace of improvement. People don't like the lack of communication or progress, especially with platforms; it implies uncertain or bad times.
Eh? They advertise Steam Machines on their store there. They list no less than 5 different brands.
In my opinion SteamOS is a great chance: As you said I also think that it's great to get people to easily play games from their couch without caring about PC configs and such. At the moment it seems drivers could be an issue - but Valve had hired/is hiring people to improve Mesa/radv. In the first place for Virtual Reality on Linux - but just because you need games to perform well with Vulkan (which is their way to go) I assume we'll see a lot of improvements on that side. I also think VR might bring Linux Steam Machines back: Console + Steam Controller + VR Glasses: A perfect combo if it works with AMD + Mesa out of the box. No more (proprietary) driver hassles.
To me it wouldn't make ansy sense to get a steam machine: I'd rather config a "cheap PC" on my own - I do like it and the price/return is better than with any current steam machine. One reason could be that they're not selling to well, otherwise they might be cheaper.
@ALL: Please be honest: How many of you do either own a premade Steam Mashine or are willing to buy? To claim there's demand but then not spending is no good idea! The same happened with games in the past: Devs expected a higher share because the crowd was sheering for a port. In the end not too many people bought it.
So what we should still try to do is bringing up those Linux Sales: Convince your friends to switch to linux, generate Linux sales by yourself! It's a hard business - unless my friends decided by themselves to switch to Linux it's hard to convince them. Even though their might not be a single game that still forces them to use Windows. I don't get it... :/
The link has weird audio delay issues, which is why I'd consider a steam machine.
I do not believe that Microsoft and Sony will be in business in 10 to 15 years. Not in the video game industry. I see the Steam Machines as Valves preparation for this. Where is today the advantage of a PlayStation vs a DELL Alpha with Windows 10? Seriously. People still buy it but it will not go on forever. Wallet garden is no concept for the future.
Sony now tries through VR to create an advantage. But for Jane Doe this is also too complicated. If at all, normal people will use VR via Google's Daydream. The hard-boiled guys and girls on the other hand want real VR like the Vive and not a sealed and broken version from Sony.
In the future consoles will no longer play an important role, just like PCs. So you need a concept like Steam Machines to exist in the niche. The big business has moved to the mobile market. We stubbornly PC and console players are a very small group already today. And Sony and Micosoft are not interested in small groups. Microsoft will abandon the Xbox just as they gave up Windows Phone. Sony will also look for other areas in the future. They will no longer invest billions of dollars in their consoles. Without Steam Microsoft would already lost money in the gaming sector.
It doesn't really affect your point but I just wanted to point out that this isn't true. Nintendo saved so much money that they could survive multiple generation of failed consoles before even having to worry about going broke.
I love that people keep saying this... Personal Computers will always be around. You can't create most things on a tablet/phone, it's just too painful. I don't know how you can say PC and console players are a very small group. Compared to what? Dumb people who play Candy Crush on smart phones? Playing any of the type of games that the PC / Consoles are good at is simply painful on a smart phone. Not to mention the ad-laden crapfest of games that are on Android (I can't speak for iOS because I've never used it).
Only fact here is that PC sales have slowed because people don't need to buy a new one ever year.. or even every few years. Hell pre-built systems for personal use probably has dropped a huge amount because unless it's a laptop, most people can just upgrade whatever system they already have. Doesn't mean there are less people using it, specifically for gaming. Just looking at Windows supported games on Steam alone, there are far more games available than probably the the last two generations of game consoles. (would be interested in seeing those numbers if someone wanted to look into it more.)
This is only true if you narrow your visions for the platform to be exactly like consoles, while in reality it is far from the truth. Steam machines, from valves point of view, can easily just slowly gain value by gradually building a larger and larger library of games. This is exactly _because_ they do not invest hundreds of millions and prestige in the machines being released.
Sony and Microsoft are in a totally different world, where they basicaly bet the shop every time they release a new machine, they make huge investments and take all the risks. A failure is a risk for the platform as a whole.
In 6-10 years, when the next generation of ps/xb is getting long in the tooth, you could probably get a steam machine that can run thousands of games for $100. Maybe we'll have small steam machines that have external thunderbolt-connected gpus that can be easily upgraded. It is certainly impossible to predict the future, but valve is making an incredibly cheap and powerful bet with their current strategy. Dismissing this strategy requires far better arguments than I've heard so far.
But this is not a useful way of thinking about the issue, certainly not from the perspective of a Linux enthusiast who is assessing whether Steam Machines have made any real difference to Linux gaming.
Valve just failed to make what it was claiming to because it was too early honestly... They did not provide some kind of big picture framework to enable 3rd party developers to write inside apps like youtube, netflix, twitch... They did not exactly fix internally some game bugs (like shadow of mordor graphics fix) these are all the little things Valve could do inside their OS to make it truly awesome... in the future having full Steam game library along with Twitch, Netflix and such great apps would provide a great environment.
And Steam OS is a dynamic thing... Valve could push an update to Steam OS 3.0 to all people with Steam Machines with great new features and fixes and they could also do some kind of their own Wine wrapper to bring all their DX9 and bellow games... There are just so many things that they can do and it is not too late... they have great reputation and eventhough people did not consider Steam machines to be truly appealing they can still push new version and people would give them a chance again... because... it's GabeN :D everyone likes GabeN
you maybe right, buy why they didnt buy steam machines?
"Even if they get paid more than they would have made on other platforms, they have limited their exposure. "
yeah, beacause i'm pretty sure no one knew tombraider os street fighter before microsoft/sony signed an temporaray exclusivity deal with then...
" Some developers would still choose to make games for one or a limited number of platforms,"
that is true for games that arent so popular the company may bet on the platform where most of their consumers are, if the cost of doing multiplatform is greater than the reward.
"They are officially available and have been for a while. If you search the steam store for steam machines, you get links out to Dell, Syber and a couple of others. They have been featured on the Steam Store. They really have been released. "
they didnt even update the thumbnail, there are 3 pictures but only 2 of then work and one of then is pointing to the wrong product.
there are only 2 oem partners left.
"Eh? They advertise Steam Machines on their store there. They list no less than 5 different brands."
are you fucking kidding me? i'm talking about tv ads, popunder on webpages, banners on the real world, or ads that get at least 1 million of views on youtube, is that asking to much?
they did an poor job at marketing and didn't try again enough times to make it sucefully.