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In an interesting blog post written up today, Valve's Erik Johnson has said how Valve will be relaxing their rules for what will be acceptable on Steam.

You might have seen the discussion recently about how Valve sent word to a few developers, giving them notice that their games are going to be removed from Steam. Even we picked up on this, as it didn't really feel right.

There were people suggesting that payment processors were to blame, or outside groups like we had linked in our previous article's comments. Valve said this is not the case at all. It's also not an automated process, Johnson said they have "groups of people looking at the contents of every controversial title submitted to us".

Now, Valve will allow pretty much anything "except for things that we decide are illegal, or straight up trolling". The blog post read as a surprisingly personal insight into how Valve operate, something Valve has been starting to do a little more often lately (which is great to see).

This bit got me:

So what does this mean? It means that the Steam Store is going to contain something that you hate, and don't think should exist. Unless you don't have any opinions, that's guaranteed to happen. But you're also going to see something on the Store that you believe should be there, and some other people will hate it and want it not to exist.

Naturally, Johnson made it clear that being allowed on Steam doesn't mean Valve agree with the content themselves. However, it now means a human at Valve can no longer just send out warnings of a game being removed from Steam. The fact that they're making this step, this real progress towards being more open is a good thing for developers and for gamers.

They continue to be my favourite store and I'm personally happy they will so openly admit when they're wrong and they didn't have a good handle on the situation. Their previous rules seemed to be okay for some, not okay for others—just too vague. Let's just hope the words turn into a reality.

Additionally though, a valid complaint will be that with even less curation finding games you want to see could end up being a bigger problem, one they will need to solve. Obviously this is where the likes of us come in, to let you know about good games, but an improved way to filter the Steam store itself will help. No matter what though, someone won't be happy.

Post updated after publishing.

Article taken from GamingOnLinux.com.
Tags: SteamOS, Valve
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94 comments
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F.Ultra Jun 6, 2018
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Makes sense. The people who are offended should instead utilize the Store Content Preferences and untick these two:
VIOLENT & SEXUAL CONTENT
Include products in my store that contain the following types of content:

  • Show products with frequent violence or gory content
    Applies to products frequently tagged as 'violent' or 'gore'. You may still see some of these products if they have not been labeled properly or if you specifically search for the title.


  • Show products with frequent nudity or sexual content
    Applies to products frequently tagged as 'nudity' or 'sexual content'. You may still see some products with this content for the following reasons: (1) If the sexual content or nudity is only a small portion of the product, (2) if the products have not been labeled properly, or (3) if you specifically search for the title.

shinnova Jun 6, 2018
Awesome news. Was wondering if they had lost their mind, but I guess they still classify as "good" :D
chuzzle44 Jun 6, 2018
I wonder if the original notices were the work of a rouge employee. Valve has a pretty loose chain of command, so it's not unthinkable that there was a lack of oversight.
tmtvl Jun 6, 2018
Show products with frequent violence or gory content

If you hide products with frequent violence, won't you only have about 200 titles left in the entire store?
ljrk Jun 6, 2018
I'm two minds about it, it's not purely a CDN, they're a direct advertising and selling platform, unlike the anonymous megaupload, rapidshare or piratebay.

They directly make money when people sell things "they" might even disagree with which I actually do think is not consequent. OTOH a company should not decide what's "good" or what's not.

From a morale POV I find this... troubling, we cannot just all decide to not take responsibility because everything is kind of a shared media.

From a freedom POV this is totally great. But I have seldomly, if at all, mourned the fact that something is not on steam due to some of Valves ppinions on the content. I think it is actually worth questioning whether this step is in fact an improvement, I doubt it will make way for relevant more freedom. However it will open the doors for ... quite some bullshit.

Also many people criticized Valve for their Greenlight project because it had not enough curation. This is another restriction gone, which will mean many low-quality games might try get on there and make it difficult to find anything.
Liam Dawe Jun 6, 2018
There's always a downside in having a more open store, with that I agree, but what we saw from Valve's previous policy is legitimate games getting reviewed by actual humans and being sent notices of removal.
nox Jun 6, 2018
From a morale POV I find this... troubling, we cannot just all decide to not take responsibility because everything is kind of a shared media.
Wouldn't a company deciding what is good and bad for you also be troubling from a morale POV?
Personally I'd rather be disgusted by something, rather than knowing that someone got censored.

And, just like this discussion - people have different points of view. Different ideas, opinions. Censoring (more than required by law) would just be morally correct for the person deciding what's good and bad.

But, there is no perfect way to do this, however this is a much better result than I feared.

Now - I do hope that this will make them work harder on making their frontpage filters work properly, and even make them better!

EDIT: Making sure that asset flips and straight out technically bad games doesn't get as much exposure would of course be great. If someone wants to install one of the asset flips they could search for it and do what they want.


Last edited by nox on 6 June 2018 at 9:04 pm UTC
Keyrock Jun 6, 2018
I do wish there was some curation on Steam. I don't mean excluding games that may be offensive, taboo, etc. to some people, rather getting rid of the games that are quite obviously lazy asset flips and that barely even function. Heck, Steam's had some games on it in the past with missing executables. Some of these asset flips are really obvious, going so far as using stock Unity and Game Guru menus and just having a bunch of stock assets thrown randomly into a stock map with no creative direction nor anything resembling game design.
tonR Jun 6, 2018
Steam should change from "store" to "bazaar". Let's be honest, it is the de facto bazaar right now. Every games are on Steam.

Little bit ADD: Also, Valve should also remain neutral consistently. Anything or nothing and also anyone or no one.


Last edited by tonR on 6 June 2018 at 9:24 pm UTC
Smoke39 Jun 6, 2018
Also many people criticized Valve for their Greenlight project because it had not enough curation. This is another restriction gone, which will mean many low-quality games might try get on there and make it difficult to find anything.
Content standards and quality standards are two completely different things. Banning anime tits isn't gonna do anything to stop asset flips.
rkfg Jun 6, 2018
This is really good. That's what real freedom of speech means. Not creating echo chambers full of people searching for a reason to be offended but a truly open place with something for everyone. Hell, I WANT to have things I hate there because that would exactly mean that something I love and somebody else hates is also welcome. This is the only guarantee that steam is not going the wrong way and will accept whatever controversial games created. We don't want censorship in any form. We can decide for ourselves what to buy and play. We're adults. We want to be offended and let people enjoy things we personally can't or don't want. So be it.
14 Jun 6, 2018
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Speak for yourselves when you say you want to be offended. I'd rather not. Sure, let content exist and be purchasable on Steam that I don't care for at all. But if you do that, then let me "subscribe" to a curator or set of curators that can even control the front page.
rkfg Jun 6, 2018
Sure, there must be options to filter the content. But they should be applied for you only, not for everyone. I grew tired enough of governments blocking websites because they promote gambling, tell about drugs etc. because think of children! That's why we'll block it for everyone, seems rational. While Steam of course is not a government but rather a business with its own rules, I'm happy to see them not making the same mistakes. The filter has to be per-person only, be it parental firewall or anything else. Don't decide for others what they're allowed to see and do and everyone will be happy.


Last edited by rkfg on 6 June 2018 at 9:54 pm UTC
rkfg Jun 6, 2018
Tl;dr there are two ways:
- I don't like this, let me filter it out (the right way)
- I don't like this, DELETE IT IMMEDIATELY (this is fundamentally wrong and still a lot of corporations do exactly that)
nox Jun 6, 2018
Speak for yourselves when you say you want to be offended. I'd rather not. Sure, let content exist and be purchasable on Steam that I don't care for at all. But if you do that, then let me "subscribe" to a curator or set of curators that can even control the front page.

Good news, the adult filter should already take care of parts of it :)
https://store.steampowered.com/account/preferences

You can also filter based on tags, apparently. So, if you really dislike certain features, genres or topics you can do it there too.
nox Jun 6, 2018
Shouldn't Valve be doing the opposite? the amount of shovelware and asset flips that appear on steam, they just have no Quality Assurance at all in that regard, thank god for places like GOG where they don't let any P.O.S software onto their store
Shovelware and asset flips isn't the problem being discussed. I do agree that it has to be hidden or removed, but this is about content - not quality.

The problem with asset flips shouldn't get any worse because of this. Really hope they find a decent way to make it better though.


Last edited by nox on 6 June 2018 at 10:03 pm UTC
Nezchan Jun 6, 2018
So I guess we're going to see more publishers like the guys who were making "Active Shooter", specializing in buggy, asset-flipped shovelware with names and basic concepts designed to attract outrage (for instance, one game was nominally about Tesla and had the name changed to include "White Power"). Steam kicked them off the service, but I guess it's a viable business model there now.
Marcsello Jun 6, 2018
I hope that they finally removing the "game must run on windows" rule. And we can see some linux exclusives on Steam.
DarthJarjar Jun 7, 2018
That is a good move from Valve, in my opinion.

Those who have a very strong moral compass will surely find that crossing a few tags in a list is a trivial thing to do compare to all the other things they do to live to their own standard. So they should be satisfied.

The others do not really care...

In short, everyone should be happy.

And we all want to live in a world where everyone is happy, even if they do not necessarily share our point of view.
14 Jun 7, 2018
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Speak for yourselves when you say you want to be offended. I'd rather not. Sure, let content exist and be purchasable on Steam that I don't care for at all. But if you do that, then let me "subscribe" to a curator or set of curators that can even control the front page.

Good news, the adult filter should already take care of parts of it :)
https://store.steampowered.com/account/preferences

You can also filter based on tags, apparently. So, if you really dislike certain features, genres or topics you can do it there too.
I already use those, and they're nice, but Windows-only games still slip through the cracks in sections of the front page. I'll admit that the Steam preferences seem to work better than they used to.

At the end of the day, I barely rely on the Steam store page to find new games that I might be interested in. The avenues that make me curios of new games: GoL, Twitch, GOG, Co-Optimus.
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