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With AI generated content continuing to spread everywhere, the itch.io store has made a change to now require AI generated content disclosures.

In the announcement it specifically mentions it's now required for "Asset Creators" meaning developers who provide things like graphics, sounds and more for developers to use in their games. All pages get the option though, so game developers can tag their creations as using or not using AI.

From their updated guidelines:

We recently added the AI Disclosure feature. You will have time to review and update your pages accordingly, but we are strictly enforcing disclosure for all game asset pages due to legal ambiguity around rights associated with Generative AI content. Failure to tag your asset page may result in delisting.

Valve made a similar move for Steam back in early January.

This is a good change, because the store is getting flooded with it. Doing a quick search today, and keep in mind this is only those that are correctly tagged, showed 1,214 assets on itch.io that were made using some form of AI generation versus 13,536 now tagged as not using AI generation.

A number of game developers have updated their itch.io pages too, with it showing 337 made using AI generation at time of writing.

Article taken from GamingOnLinux.com.
Tags: Itch.io, Misc
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6 comments

kokoko3k about 5 hours ago
Something puzzles me.

...because some time ago, when I expressed my concerns about the extensive and almost exclusive use of game engines like Unity and Unreal, the most frequent response was that it was fine because it allowed anyone, even those who didn’t know how to program, to develop games.
The engine takes care of the programming to a certain extent, you add the graphics and audio, and everyone is happy.

Now, the extensive use of AI for image generation seems to be perceived differently, but the principle remains the same: you handle the programming and audio while paying relatively little attention to the graphical aspect, yet... not everyone is happy.


Last edited by kokoko3k on 21 November 2024 at 3:02 pm UTC
Ehvis about 5 hours ago
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Quoting: kokoko3kSomething puzzles me.

I ask because some time ago, when I expressed my concerns about the extensive and almost exclusive use of game engines like Unity and Unreal, the most frequent response was that it was fine because it allowed anyone, even those who didn’t know how to program, to develop games.
The engine takes care of the programming to a certain extent, you add the graphics and audio, and everyone is happy.

Now, the extensive use of AI for image generation seems to be perceived differently, but the principle remains the same: you handle the programming and audio while paying relatively little attention to the graphical aspect, yet... not everyone is happy.

Because the code that you use was written by the company that you licensed the engine from. With AI it is usually unclear what it's from and who is the rightful owner to the source material. Stores are simply attempting to cover their responsibility.
Mambo about 4 hours ago
Quoting: kokoko3kThe engine takes care of the programming to a certain extent, you add the graphics and audio, and everyone is happy.

Now, the extensive use of AI for image generation seems to be perceived differently, but the principle remains the same: you handle the programming and audio while paying relatively little attention to the graphical aspect, yet... not everyone is happy.

Engines can be reused depending on their license, or the developer's goodwill in the case of mods. People pay attention to the engine licensing terms because they expect they will have to obey them, hence the reaction to the Unity runtime fee.

The current GenAI trend is driven by datasets of every picture ever made, ingested without the artists consent.
The proponents of the bubble do not expect to obey artists' rights such as copyright. So I am glad itch is requiring disclosures, it's a good first step against both slop and copyright laundering.

https://www.vice.com/en/article/ai-spits-out-exact-copies-of-training-images-real-people-logos-researchers-find/
https://www.salon.com/2024/01/09/impossible-openai-admits-chatgpt-cant-exist-without-pinching-copyrighted-work/
kokoko3k about 4 hours ago
Quoting: EhvisBecause the code that you use was written by the company that you licensed the engine from. With AI it is usually unclear what it's from and who is the rightful owner to the source material. Stores are simply attempting to cover their responsibility.

That covers the stores, not people pointing their fingers on this but not that.
Purple Library Guy about 4 hours ago
Quoting: kokoko3k
Quoting: EhvisBecause the code that you use was written by the company that you licensed the engine from. With AI it is usually unclear what it's from and who is the rightful owner to the source material. Stores are simply attempting to cover their responsibility.

That covers the stores, not people pointing their fingers on this but not that.
I would think it obvious that the potential legal issue also points to an ethical issue, that people might perhaps care about if they, you know, care about ethics. Also, there's an aesthetic issue--people often think AI assets will tend to be bland and crappy, and extensive use of them suggests a developer without aesthetic standards or a vision of their own.

More broadly, some people worry about a kind of economic/ecological impact of widespread AI use. If everyone's using AI for written and/or artistic content, there are two potential impacts: One, nobody will be paying writers or artists and they will all lose their livelihoods. Two, because AI depends on original human writing and art as its source material and seems to get iteratively crappier if it is drawing on mostly AI stuff, the takeover of AI and loss of human artistic production would result in everything getting crappy as AI models are trained by scraping mostly the production of other AIs.


Last edited by Purple Library Guy on 21 November 2024 at 4:10 pm UTC
Mambo about 3 hours ago
Quoting: kokoko3k
Quoting: EhvisBecause the code that you use was written by the company that you licensed the engine from. With AI it is usually unclear what it's from and who is the rightful owner to the source material. Stores are simply attempting to cover their responsibility.

That covers the stores, not people pointing their fingers on this but not that.

The stores depend on artists, there's the angle of labour rights, wealth concentration, the question of promoting creativity vs slop… Cory Doctorow has written a ton about those questions. itch.io in particular has to be sensitive to the mood of indies lest they get pushed out.
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