Companies have officially lost the plot, I give you: AI thermal paste, courtesy of Cooler Master.

https://www.coolermaster.com.cn/product_detail/304.html

It's kind of fitting though, considering that bullshitting about thermal paste has been the mark of poser pc-building 'experts' for many years now.

Engineered by ChatGPT to be as tasty as possible. It even comes in 6 different flavours!

Last edited by pilk on 23 May 2024 at 4:03 pm UTC

You heard it here first: Case manufacturers will start peddling AI-regulated airflow.

Also: Ambient rgb coloring & sound based on the user's overall mood, as inferred by AI. You start typing an email ... AI conducts sentiment analysis and decides that something sad is going on ... so it dims the light, and starts playing a sad background tune.

AI thermal paste

Shodan lube!

It even comes in 6 different flavours!

Am I a saddo for thinking the colours are neat?

Muhaha:
I'll justify this.
What makes thermal paste AI specific:
AI is nowadays nearly embarrassingly parallel, so it keeps all cores occupied.
This allows for software based heath spreading.
If we assume this the only remaining challenge is spreading the heath as fast as possible, because it doesn't have to go far, so we need fast conductors instead of scaling and heath resistant ones.
What do you think of silver?

Am I a saddo for thinking the colours are neat?

I mean, it's neat, but the thing is you only see it when you first apply it and when you swap the paste, CPU and/or cooler.

If the point of this is to be high end thermal paste for AI workloads then they very easily could have marketed it for randomx, PS3 emulation, and protein folding and capitalized easily without getting any funny looks. Or just name it generic high end stuff. High end pc parts manufacturers don't usually put all their eggs into one basket and people understand they serve varying practical purpose.

When you tell people it's "designed for AI" it sounds like blatant sales bait for trend chasers, because it is. Also "AI Thermal paste" just sounds confusing, like the paste is sentient.

The fact that it has different colours for something you'll never see again is funny too